Intensive agricultural practices and current western consumption patterns are associated with increased ecological pressure. One way to reduce the ecological impact could be a shift to more sustainable food choices. This study investigates consumer opinions towards a series of food choices with a lower ecological impact. The investigated food choices range from well-known meat substitutes to alternatives which are more radical or innovative and that require an adaptation of food habits and cultural patterns. Results are obtained through a survey among 221 Flemish respondents in Spring 2011. Many consumers underestimate the ecological impact of animal production. Well-known alternatives such as organic meat, moderation of meat consumption and sustainable fish are accepted, although willingness to pay is clearly lower than willingness to consume. Consumers are more reluctant to alternatives that (partly) ban or replace meat in the meal. Opportunities of introducing insects currently appear to be non-existent. Five consumer segments were identified based on self-evaluated ecological footprint and personal relevance of the ecological footprint. The segments were termed Conscious, Active, Unwilling, Ignorant and Uncertain. A profile in terms of demographics, attitudinal and behavioral characteristics is developed for each segments, and conclusions with respect to opportunities for sustainable food choices are discussed.

译文

集约化农业实践和当前的西方消费模式与生态压力增加有关。减少生态影响的一种方法可能是转向更可持续的食物选择。这项研究调查了消费者对一系列生态影响较低的食物选择的看法。所调查的食物选择范围从著名的肉类替代品到更激进或创新的替代品,需要适应饮食习惯和文化模式。结果是通过对2011年春季的221名佛兰德受访者的调查获得的。许多消费者低估了动物生产对生态的影响。众所周知的替代品,例如有机肉,适度的肉类消费和可持续的鱼类被接受,尽管支付意愿明显低于消费意愿。消费者更不愿选择 (部分) 禁止或替换餐食中的肉类的替代品。目前似乎不存在引入昆虫的机会。根据自我评估的生态足迹和生态足迹的个人相关性,确定了五个消费者细分市场。这些部分被称为有意识的,积极的,不愿意的,无知的和不确定的。针对每个细分市场制定了人口统计,态度和行为特征的概况,并讨论了有关可持续食物选择机会的结论。

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