As "mukbang" (eating broadcast) becomes increasingly widespread, there is growing interest about the impact of mukbang on public health. This study aimed to analyze the content of mukbang YouTube videos, as well as news articles related to mukbang and the association between watching mukbang videos and health habits. We analyzed 5952 YouTube mukbang videos, 5265 news articles, and a survey of 1200 people in Korea. In this study, we confirmed that the provocative content of mukbang YouTube videos, such as overeating, was related to video popularity (p < 0.001). In addition, more exposure to mukbang was associated with greater effects on dietary health due to mukbang (p < 0.001). The prevalence of news articles on the negative effects of mukbang showed an increasing trend over time, while the articles on "Mukbang is funny" were most common in all the years evaluated. To cope with public health problems such as obesity, it will be necessary to continue to investigate the content and effects of mukbang on public health.

译文

随着 “mukbang” (饮食广播) 变得越来越普遍,人们对mukbang对公共卫生的影响越来越感兴趣。本研究旨在分析mukbang YouTube视频的内容,以及与mukbang相关的新闻文章以及观看mukbang视频与健康习惯之间的关联。我们分析了5952 YouTube mukbang视频,5265新闻文章以及对韩国1200人的调查。在这项研究中,我们证实了mukbang YouTube视频的挑衅性内容,例如暴饮暴食,与视频受欢迎程度有关 (p  <  0.001)。此外,由于mukbang,更多暴露于mukbang对饮食健康的影响更大 (p  <  0.001)。随着时间的推移,有关mukbang负面影响的新闻文章的流行率呈上升趋势,而有关 “Mukbang很有趣” 的文章在所有评估年份中最为常见。为了应对肥胖等公共卫生问题,有必要继续调查mukbang对公共卫生的内容和影响。

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