PURPOSE:The purpose of this paper is to describe an inventory of the strategic responses of institutional providers of mental handicapped care to the strengthening of consumer choice through a personal care budget (PCB). DESIGN/METHODOLOGY/APPROACH:Semi structured interviews were conducted among 26 providers covering 52 per cent of the total market volume of about 100,000 clients annually. FINDINGS:A representative number of providers was included; on average a percentage below the national average of PCB users was found to be served. Of the 26 providers, 16 indicated adaption to their strategy in response to expected consumer empowerment The actual deployment of this response in the organisations seemed not to be very thorough or explicit. Surprisingly, as a growing part of PCB-clients choose alternative providers, no concerns were raised concerning the possible emergence of new service providers. ORIGINALITY/VALUE:Although the market share of PCB users is growing fast and existing providers do not seem to absorb this accordingly, a lack of market analysis and strategic behaviour of the traditional providers in response to this development was found. Based on this research growth of market shares of disruptive service providers can very well be anticipated.

译文

目的:本文的目的是描述精神残疾护理机构提供者通过个人护理预算(PCB)加强消费者选择的战略对策清单。
设计/方法/方法:对26家提供商进行了半结构化访谈,涵盖了每年约100,000个客户的总市场量的52%。
结果:包括代表性的提供者数量;平均而言,发现服务于全国PCB用户平均水平以下的百分比。在26个提供者中,有16个表示响应预期的消费者授权来适应其策略。在组织中对此响应的实际部署似乎并不十分彻底或明确。出乎意料的是,随着越来越多的PCB客户选择替代供应商,对新服务供应商可能出现的担忧也没有引起任何关注。
原创性/价值:尽管PCB用户的市场份额正在快速增长,而现有供应商似乎并没有相应地吸收这一点,但发现传统供应商缺乏针对这种发展的市场分析和战略行为。根据这项研究,可以很好地预期破坏性服务提供商的市场份额增长。

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