The majority of the world's 1.3 billion tobacco users are men, but female use is increasing. To examine differences in tobacco use and awareness of tobacco marketing by sex, CDC and health officials in Bangladesh, Thailand, and Uruguay (among the first countries to report results) analyzed 2009 data from a newly instituted survey, the Global Adult Tobacco Survey (GATS). This report summarizes the results of that analysis, which indicated wide variation among the three countries in tobacco use, product types used, and marketing awareness among males and females. In Bangladesh and Thailand, use of smoked tobacco products was far greater among males (44.7% and 45.6%, respectively) than females (1.5% and 3.1%, respectively). In Uruguay, the difference was smaller (30.7% versus 19.8%). Use of smokeless tobacco products in Bangladesh was approximately the same among males (26.4%) and females (27.9%), but females were significantly more likely to use smokeless tobacco in Thailand (6.3% versus 1.3%), and use in Uruguay by either sex was nearly nonexistent. Males in Bangladesh were twice as likely as females to notice cigarette advertising (68.0% versus 29.3%), but the difference between males and females was smaller in Thailand (17.4% versus 14.5%) and Uruguay (49.0% versus 40.0%). In all three countries, awareness of tobacco marketing was more prevalent among females aged 15--24 years than older women. Comprehensive bans on advertising, sponsorship, and promotion of tobacco products, recommended by the World Health Organization (WHO), can reduce per capita cigarette consumption if enforced.

译文

世界上13亿的烟草使用者大多数是男性,但女性的使用正在增加。为了检查按性别划分的烟草使用和烟草营销意识的差异,孟加拉国,泰国和乌拉圭的疾病预防控制中心和卫生官员 (在第一批报告结果的国家中) 分析了一项新调查的2009数据,即全球成人烟草调查 (GATS)。该报告总结了该分析的结果,表明这三个国家在烟草使用,使用的产品类型以及男性和女性的营销意识方面存在很大差异。在孟加拉国和泰国,男性 (分别为44.7% 和45.6%) 的烟熏烟草产品的使用量远远高于女性 (分别为1.5% 和3.1%)。在乌拉圭,差异较小 (30.7% 与19.8%)。在孟加拉国,男性 (26.4%) 和女性 (27.9%) 对无烟烟草产品的使用大致相同,但在泰国 (6.3% 与1.3%),女性使用无烟烟草的可能性明显更高,在乌拉圭,无论男女都几乎不存在。孟加拉国的男性注意到香烟广告的可能性是女性的两倍 (68.0% 对29.3%),但泰国 (17.4% 对14.5%) 和乌拉圭 (49.0% 对40.0%) 的男性和女性之间的差异较小。在这三个国家,15-24岁的女性对烟草营销的认识比老年女性更普遍。世卫组织建议全面禁止广告,赞助和促销烟草产品,如果得到执行,可以减少人均卷烟消费量。

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