The manifestly required qualifications in job advertisements in the Journal of the Swedish Dental Association were analyzed as indicators of the organizational ideology in the Swedish Public Dental Health Service from the employers' viewpoint. All job advertisements that concerned dentists and managers on different hierarchical levels in general dentistry from January 1990 to December 1998 were included (n = 1152). The number of vacancies was 1856. The textual material was analyzed by content analysis, permitting quantitative descriptions of the text and analysis of the latent characteristics. Words and phrases were classified into categories on different levels of abstraction developed from the theoretical background and the purpose of the study. Altogether 5705 required qualifications were categorized. The inter-coder reliability of the first-level categorization resulted in 81% correspondence of the classification, and lambda = 0.90. Qualifications were more frequently required with higher hierarchical job positions, and personality characteristics were more frequent than technical competence and knowledge. Qualifications interpreted as related to economic goals occurred more frequently than those related to odontological goals. The qualification demands reflected the language of human resource management (HRM), emphasizing the 'soft' people-centered approach and was interpreted as an 'ideal' model of HRM. Dentists were regarded as a profitable organizational asset rather than participants in relations with patients. In conclusion, the results indicate an organizational ideology primarily of economic character.

译文

:从雇主的角度出发,分析了《瑞典牙科协会杂志》上招聘广告中明确要求的资格,以此作为瑞典公共牙科保健服务组织意识形态的指标。从1990年1月到1998年12月,所有与普通牙科医生不同层次的牙医和管理人员有关的招聘广告都被包括在内(n = 1152)。空缺数目是1856年。通过内容分析对文本材料进行了分析,从而可以对文本进行定量描述并分析其潜在特征。根据理论背景和研究目的,将单词和短语分为不同抽象级别的类别。总共对5705个要求的资格进行了分类。一级分类的编码器间可靠性导致分类的81%对应性,λ= 0.90。较高的等级职位要求更高的资格要求,而个性特征则比技术能力和知识更为频繁。被解释为与经济目标有关的资格比与牙科学目标有关的资格发生的频率更高。资格要求反映了人力资源管理(HRM)的语言,强调“以人为本”的“软”方法,并被解释为人力资源管理的“理想”模型。牙医被认为是一种有利可图的组织资产,而不是与患者关系的参与者。总之,结果表明了主要具有经济性质的组织意识形态。

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